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"I want a twirly dress like yours, Dadi!" — these are the moments we live for. Peppermint started with one happy thought: clothing that will make kids happy and parents confident.
Peppermint started small in 1984 with a grand vision of styling kids with clothes that parents would love and children would be happy to wear. From Crystal Apparels, we evolved into Peppermint clothing in 2006 — a name that was new, playful, and straight from the heart. Since then, our vision has been consistent: thoughtful design, gentle fabrics, and clothing that will find space in every Indian home.
We did not start grand. We dedicated ourselves to doing a few things exceptionally well, like clean cuts, neat stitching, and vibrant colours and patterns that put smiles on children's faces. With so much love pouring in from our customers, we organically grew over the years.
By 2025, we will have expanded our line and presence. Now, more families can get access to our products that are ideal for school mornings, birthday celebrations, and festive occasions. We wanted to be a one-stop shop for almost everything your kids need to look their best.
Today, you can find Peppermint in massive retail outlets, multi-brand stores, and popular online shopping sites. We're where parents shop.
Parents say the same: if a piece of clothing is not comfortable, none of the rest counts. Thus, Peppermint's aesthetic starts with fabric. We select soft cottons, breathable blends, and smooth linings that don't bind or itch. Little things count, like a zip with no seam, an elastic waist that doesn't bind, and non-pocky trims.
These little things provide maximum comfort, so kids can play from AM to PM in Peppermint clothing.
We love cute clothing, but it has to be equally soft and airy. Our pieces blend fashion with effortless cuts. There are pastel pavadas, playful co-ords, tulle birthday skirts, and simple frocks for school. The intent is to create clothing that looks lovely and allows children to move, twirl, and be their best selves all day.
Our clothes are super durable and do not break the bank. We invest in strong stitching, clever trims and price our products reasonably! You'll find both basics and occasion pieces, all designed to be worn over and over.
We're committed to the world as well. Because there's no planet B! Our factory is powered by solar power, and most of our vehicles are electric. We repurpose fabric scraps to create new products to minimise waste. We also empower women in the workplace; more than 40% of our staff are women, and we conduct regular training programs to enable individuals to learn sewing and tailoring.
Once, one of our clients, who is a father to a lovely kid, told us about how his 8-year-old daughter wore a Peppermint dress to celebrate her cousin's birthday and spent the entire afternoon on the swings — not something she had ever done before.
Hearing this, our hearts were full. As we totally believe, clothes should not restrict but enable kids to feel their best.
Thoughtful comfort: materials and finishes that children wear with ease.
Playful, practical style: designs that balance tradition and trend.
Affordable quality: reliable construction and intelligent pricing.
A responsible footprint: solar-powered facilities, recycled fabric utilisation, and community training.
Parenting is made up of little things that count. The perfect dress or seamless fit can add joy to a child's day. To be a part of your fond memories is what Peppermint strives for!
Explore our new Peppermint dresses, receive a surprise gift on all orders, and get 10% off your first purchase with code FIRSTBUY10.
From us, with love!
